"Tonight at disney, I saw a little girl who was lost walk up to a stranger & was scared. 20 minutes went by before Disney security found the mom. She frantically ran to the girl & started crying, squeezing her so tight. I showed the lady my son's tattoo & told her where to purchase. My son knows if he can't find us, the first thing he does is to show a Disney employee his tattoo. Thank you for providing an item that gives us such peace of mind. Absolutely cannot put a dollar amount on that! Much gratitude, Jenny"